Crowd Fundraising

TRANSFORMATION BRIEF

Reposition the 24 Hour Treadmill Challenge as a corporate event and raise the crowd funding stakes from $120,000 to $150,000.

THE RESULT

Through targeted personlisation and savvy social media the fundraising target was smashed reaching a total $476,030 for children with life threatening conditions.

DELIVERABLES

• Communications strategy
• Digital content plan
• Social media assets set up
• Social media content creation, editing and publishing pre, during and post the event
• Warm up events design and hosting

PREVIOUS PROJECT   /   NEXT PROJECT