VERY SPECIAL KIDS

  • VERY SPECIAL KIDS

Crowd Fundraising

TRANSFORMATION BRIEF

Reposition the 24 Hour Treadmill Challenge as a corporate event and raise the crowd funding stakes from $120,000 to $150,000.

THE RESULT

Through targeted personlisation and savvy social media the fundraising target was smashed reaching a total $476,030 for children with life threatening conditions.

DELIVERABLES
  • Communications strategy
  • Digital content plan
  • Social media assets set up
  • Social media content creation, editing and publishing pre, during and post the event
  • Warm up events design and hosting

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